Developed a comprehensive advertising campaign for OLIPOP designed to increase brand awareness and reinforce its position as a healthier alternative to traditional soda. Conducted market research, audience analysis, and competitive evaluation to identify opportunities within the growing functional beverage industry and better understand health-conscious consumers.

Created the campaign concept and tagline, "Soda Made Healthy," which highlighted OLIPOP's unique ability to deliver the nostalgic taste of soda while supporting gut health. Developed strategic messaging and creative assets that emphasized both flavor and wellness, helping bridge the gap between indulgence and healthier lifestyle choices. The campaign combined consumer insights, brand storytelling, and integrated marketing strategies to strengthen OLIPOP's appeal among both existing customers and new audiences.